Even as large fast moving consumer goods companies like Hindustan Unilever and ITC struggle with their volume growth, mid-tier FMCG companies like Godrej Consumer Products, Marico, Dabur and Nestle have reported strong spurts in volumes as they focus on inorganic growth and rural markets, according to industry experts.
Here are some of 2009's most shocking reality TV moments.
In what will be a cross-country movement of products, Godrej Consumer Private Ltd (GCPL) may introduce some of its international brands in India this year. The move is aimed at securing its presence at the premium end of the personal care market, a segment it is not too strong in.
The hugely popular television show Sarabhai vs Sarabhai is all set to come back as a web series.
Marketers need to recognise that while Indians as consumers are value-conscious, as people they are emotional. So talking to the heart makes as much, or more, sense as trying to attack the mind, says Madhukar Sabnavis.
So talking to the heart makes as much, or more, sense as trying to attack the mind. Soft selling works better than hard selling.
The veteran actor's Shaktiman turn on the small screen has been quite popular with kids.
Viewership after 10 pm in the four southern states is just about half of that in Hindi speaking markets.
A promising young actor suffering from depression has had his life laid bare for the grubby public to paw through. An ordinary family has been pitched into the middle of a nightmare of an investigation and arrested for no reason discernible at present. And a young actress has had her reputation, and probably career, destroyed so that TRP ratings can soar, notes Sherna Gandhy.
Godrej Consumer Products, the hair colours and soaps major, intends to increase its contribution from rural sales to 50 per cent in one year, from 38 per cent right now. In an interview with Pradipta Mukherjee, GCPL vice-chairman Hoshedar K Press says that among other plans, the company is targeting consolidation of its FMCG businesses and is banking on goods and services tax implementation, which would enable it to have common depot and supply chain strategies.
'As people have moved from cities to small towns and villages, they have carried the infection into new territories.' 'Poor healthcare infrastructure in these places should be a big worry in the days to come.'
In the bid to make IPL a global sporting brand, is Indian cricket the casualty? Aabhas Sharma and Akshay Manwani try to find some answers
Ahmedabad-based firm to fund deal through equal amount of equity and debt.
'The government has made good arrangements to tackle this situation.' 'At the ITBP camp, doctors have arrived from different hospitals from every state of India.' 'They have training on how to deal with suspected coronavirus cases.' ''So I am sure India will handle the coronavirus situation well.'
If young couples watch the assorted mindless programming on telly till well past midnight, Health Minister Azad believes they will drop off to sleep instead of indulging in sexual hank-panky.
Richa Gangopadhyaya on her Telugu debut directed by Sekhar Kammula.
In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.
It is PM who is creating such environment, he said.
'Premature lifting of the lockdown will spread the disease from asymptomatics, and those undetected, to the whole community, ushering in prolonged misery, preventable and avoidable deaths, famine and social unrest,' warns Dr Debashish Danda.
'You can take a bit of off-time from cricket, mentally as well as physically.'
There's a filmi face for almost every occasion.
Nausheen Ali Sardar talks about her Bollywood debut.
The soap queen tells us what to expect from Bol Niti Bol.
'She adds value to life in many commendable ways. Apart from her many contributions to our consumer products business and Godrej Properties, she dedicates her energies and resources to charity, to philanthropic causes and most of all how she has managed her time as a wife, mother and entrepreneur brilliantly,' says Adi Godrej.
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders.
The first quarter of the financial year 2009-10 was exceptional for Wipro's consumer care business. Santoor, its flagship soap brand, which contributed close to Rs 850 crore in 2008-09 to the company's coffers, became the number one brand in South India in its category.
The Ahmedabad district collector imposed the Criminal Procedure Code's Section 144 on Tuesday in order to prevent swine flu, an official statement stated.
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The Al Qaeda and other terror groups are obsessively meticulous about accounting. Leave alone guns and explosives, they keep an account of every penny spent -- even on a bar of soap, a light bulb or spaghetti.
Will it be Ash-Abhishek or Bips-Dhoni? Take this poll now.
Diva Aur Baati Hum gets a sequel, and Bhabho is an important part of it!
'This film is a product of a dangerous trend to take just a sprinkling of truth, mix it with free-flowing speculation and present it as historical facts,' says Manavi Kapur.
Dettol is the leader in the anti-septic liquid category.
Short-pitched deliveries proved his bane during the Twenty20 World Cup but Indian batsman Rohit Sharma says there is nothing wrong in his technique and he is capable of playing the rising balls.
Rediff.com caught up with hot Brazilian model Marianna Dias after she walked in the Shyamal & Bhumika show on Day One of Lakme Fashion Week.
Balika Vadhu loses its number one position due to IPL and Bidaai.
Most Indian serials are about traditional North Indian families, and do tend to celebrate Hindu festivals with more gusto than any other festival. Do you think Indian telly soaps promote the Hindu way of life? Was the Afghan government right in banning them? Have your say!
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